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We deliver tailored market research solutions designed to address the specific needs of your business. Leveraging extensive expertise in the FMCG and Retail sectors, we team‑up research methods to ensure you receive precise, comprehensive and actionable insights.
Our commitment is to empower your decision‑making process, mitigate risks, and facilitate sustainable growth through data‑driven customer‑centric strategies.
Customer-centric Insights
FMCGPLUS provides a comprehensive suite of consumer-focused research solutions including FMCGPLUS ExI, Customer Journey Mapping, Usage and Attitude Surveys, Customer Satisfaction Studies, and Net Promoter Score (NPS) assessments.
Our research employs a flexible comprehensive framework strategically designed to provide actionable insights that drive measurable business growth
Blueprint
Comprehensive and customisable planning for insights-rich outcomes.
Optimisation
Accurate, time-bound and cost-efficient to drive optimal results.
Storytelling and visualisation
Transforming data into impactful narratives and visuals to clearly convey key insights, connect with the audience, and drive informed decision-making.
Actionable insights
Empowering strategic vision through data-driven compelling storytelling for actionable growth.
Customer Journey
Storytelling done right
Customer journeys encompass the complete range of interactions that customers have before, during, and after engaging with your business. Instead of focusing solely on specific touchpoints, the customer journey provides a comprehensive overview of the entire customer path. FMCGPLUS expertly maps straightforward journeys through compelling storytelling presentations.
This approach delivers valuable insights into customer behavior, preferences, shopping triggers, barriers, pain points, and moments of delight throughout their interactions with your brand. By moving beyond merely transactional relationships, you can better serve, nurture, and retain your customers, ultimately building long-term loyalty and engagement.
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For people and companies who have a story to tell
Forward-thinking solutions
Built to lead, ready for tomorrow.
Quality data
We provide our partners with dependable, relevant, and accurate data, promptly and at affordable rates.
Built for business
Functionality and integration that align with your team's needs.
Built for clarity
Enabling decision-making and go-to-market strategies with key insights presented in compelling narratives.
Catchment Area
Flexible data formats for easy integration in clients' GIS
Customer segmentation primer. Optimise direct marketing. Increase sales and customer loyalty
The FMCG market high dynamic makes it essential to own and integrate with current and relevant data sources. The FMCGPLUS Catchment Area Study provides a significant competitive advantage by incorporating key modules for strategic management based on actionable insights. This data-driven approach allows businesses to attract customers through targeted strategies derived from accurate Point of Sale (PoS) data.
Our agency has extenisve experience in collecting granular data at the cluster, street, and number levels, ensuring seamless integration with your GIS systems. Catchment analysis enables you to allocate resources effectively, while customer profile analysis helps you identify and focus on your most profitable segments, offering a clearer understanding of the competitive landscape.
Here's what we can help you with:
Always actionable insight
- Measure profitability at cluster / street level
- Get most of marketing ROI - Measure distribution quality
- Market Share and Competitor Analysis
- NPS measurments
- View cluster movement, migration and plan expansion
- View means of transportation and accesibility
- Evaluate assortment, services and highlight shopping triggers
- Know your consumer pool through Customer Profile Analysis